Visual Identity + Print
Made as Intended
Made as Intended in an online retail jewelry store handmade with powerful intentions and high quality gemstone beads and crystals.
The story of Made as Intended began with Dawn Strong, who created and gifted a beaded bracelet to a small circle of friends. Each bead on the bracelet symbolizes a moment of gratitude. Wearers are invited to touch each bead, pause to reflect on a blessing in their life, and cultivate a deep sense of gratitude. To date, over one million Blessing Bracelets have been sold worldwide. This blessing bracelet served as an inspiration behind the movie, "The Blessing Bracelet" which premiered on the Hallmark Movies and Mysteries Channel on Easter Sunday, April 9, 2023. This movie represents the most recent success in this extraordinary journey.
Dawn Sprong reached out to Mijaart and Design to request a new logo, and she provided a rough sketch of her envisioned logo mark. After exploring several design options, the final logo was created using three colors: magenta, dark gray, and black. The choice of an all-lowercase font was intended to impart a more relaxed and approachable feel.
Mijaart and Design also designed a twelve-page Spring catalog for the sales team along with a Fall consumer catalog showcasing popular products. The intent of the catalog design was to showcase jewelry elegantly and incorporate ample white space without distractions. The client also requested the design of a sell sheet and ads in different sizes for multiple issues of Yoga Magazine.
