Visual Identity + Print
Abbit Management
Abbit has been in business for 30 years. Both their logo and their company were well-established. However, they did not have confidence in their client-facing marketing materials, and the first impression they made on potential clients. Abbit wanted to refresh the brand in several key areas, including web presence and print collateral. They also identified a need for tiered communication tools, depending on the mode of communication and the prospect’s level of interest.
Mind Over Marketing provided a branding guide based on a targeted assessment of their desired prospects and their attitudes and beliefs. Mijaart and Design created brochures and advertisement based on that guide and was tiered in terms of cost and detail, so that they could use the right materials in the right opportunities. Now Abbit has a complete set of mix and match tools, with appropriate aspirational imagery, a contemporary design, plenty of white space, and language about technical subjects that’s easy to understand.
