iPoint Consulting
A new consulting firm needed a logo that reflected their approach to strategic planning: simple, straightforward and focused. The name, iPoint Consulting, combines two ideas. In architecture, the “eye point” is the imaginary spot from which an object is observed and drawn…it is the position from which something is viewed. Each new eye point creates a different view. The name references the importance of looking at an organization from multiple stakeholder viewpoints to create a clear plan. iPoint also pays homage to the tech industry brand known for user friendliness.
The logo reflects these two ideas. The simple, clean lines of Averta convey a straight forward and minimalistic image. A series of arrows in the O letterform point to the dot on the i, indicating a clear direction derived from multiple sources. The O can also be used as a graphic element in marketing collateral, carrying brand coherence throughout each piece. Strong blue colors portray a timeless professional look, with just enough contrast to provide life and energy.
