Northwest Michigan Habitat for Humanity
Northwest Michigan Habitat for Humanity, a 501(c)3 non-profit organization, is an affiliate of Habitat for Humanity International, serving Emmet and Charlevoix Counties. Nortwestern Michigan Habitat for Humanity is committed to providing families and individuals with affordable place to live.
Up until now, the affiliation has not adhered to the established visual brand standards set by the organization. However, by collaborating with Mind Over Marketing, the impact report and infographics have been aligned more closely with the organization’s visual identity than in any previous efforts.
This is the affiliation's first Impact Report that tells the story through highly impactful infographics. Mind Over Marketing crafted the narrative and separated it into four sections, which helped the design process by ensuring a consistent flow through the use of a san serif font, two styles of graphics, and a dual blue color scheme for optimal contrast. A blend of informative and statistical infographics was presented in an engaging and effective manner, aligning with the organization’s visual branding standards. The cover of the Impact Report showcases a clean design and imagery that emphasizes its focus on people from their community.
Additional infographics have been created for the brochure and newsletters.
