Mary Free Bed

Mary Free Bed Rehabilitation Hospital was preparing to launch a significant campaign to enhance their pediatric services. However, many of their donors did not really understand the issues at stake with pediatric rehab, or the amazing therapeutic discoveries that have been made in childhood diseases like cerebral palsy.

Collaborating with Mind Over Marketing, this two-sided mailing series was designed to deliver some fairly complex messages in a simple, fun and visual way. Considerable effort was made to adhere to the existing branding guidelines, ensuring that these materials fit the identity of the hospital.