American Farmers
The newly branded division, American Farmers, specializes in packing and distributing Michigan apples and asparagus.
The client requested a logo that would stand out on different types of packaging, with a bright and easily recognizable design. The color palette should convey a patriotic theme and thus set the tone for the overall visual identity. The logo needed to be bold, vibrant, contemporary, timeless, and memorable, without any direct references to farmers, tractors, or specific products. Allusions to these elements were welcome in a conceptual manner.
Additionally, the client asked for a design feature to accompany the logo mark that symbolizes unity and growth, reflecting the tagline “Together. We Grow.”
The logo was effectively designed, encompassing all elements even with a lengthy list of requirements. The stylized hexagon shape with stars and red striped hills, captures the essence of patriotism; it is a vibrant and strong force that demands attention. Bright green leaves symbolizing unity and growth were featured prominently. The font used has a comforting and familiar feel, with a touch of nostalgia mixed with contemporary twist.
